Company - About Us


Over the past several decades, many companies have developed product technology that filters the drinking water to counter the biological and chemical pollutants. Most of these products work to some degree with varied finished quality. Some technologies and products can even "over-clean” the water, removing so many constituents that the necessary and naturally occurring healthy co-factors are removed. This can render a final water product that is not correctly accepted by the body’s systems and may even cause harm. We refer to this filtering technology as Generation 1 water technology.

In recent years, thousands of people have been fortunate to be introduced to the existence and benefits of antioxidant alkaline hydrogen releasing water which can be created with a small home appliance called a water ionizer, designed, and manufactured almost exclusively in the Asian market. Unfortunately, most water ionization equipment has carried a price tag which is unrealistic for the average consumer, the most popular models ranging from $2,550 up to $4,895. Further, the sizable investment in this water ionization equipment does not guarantee a high level of water filtration or removal of harmful contaminants. Often, additional filtration devices must be installed to increase removal of contaminants (such as reverse osmosis) are used. We often refer to this water ionizer technology as Generation 2 water technology.

Although Founders Kirk and Cathy Phinney were proud to design, co-found and operate one such company, Water Revolution is the realization of their dream of discovering a better, broader, and simpler solution to the drinking water crisis.

Starting in 2010, Kirk and Cathy and their engineering team developed new water filtration media that pioneered the Generation 3 water technology. Water Revolution’s proprietary systems have the ability to alter the pH chemistry, while at the same time increasing the antioxidant capability of the water, much like an electric water ionizer does, while also removing dangerous contaminants more effectively.  This new non-electric technology significantly reduces costs and allows Water Revolution to build a water unit solution right here in America, that actually create a final drinking water solution for you more closely mimicking nature’s most perfect organic purification process.

Water Revolution now also offers a whole new line of even more cost saving water products that incorporate this newest media-driven technology. We refer to this new technology as Generation 3.5 technology. The Water Revolution Energized Media Alkaline Water systems offer superior effectiveness in reducing contaminants of health concern, while also addressing some installation and aesthetic concerns of newer more modern kitchen design.  These latest developments offer super-affordable, easy to install, direct connect technology.  These new equipment models now allow the under-the-counter, “hidden away” installation while only requiring the use of the Existing Decorator Faucet that many newer homes use.  This eliminates the need for a second accessory faucet typically required for hidden installation.  

Water Revolution also offers several lower cost solutions for energized water at the refrigerator.  An entirely new Recreational Vehicle (RV) energized water solution is also coming later in 2022.

In addition to these tremendous new developments, some new equipment models also will use new proprietary frequency sanitizing media which uses the energy of the Silver element to further help mitigate water contamination.

Meet the Founders: Kirk & Cathy Phinney

"We are excited to be able to offer a "truly viable solution” to what has become a clean water/ unhealthy beverage crisis, and to be a part of the changing face of home-based business,” says Cathy.  Kirk adds, "Water-Revolution provides us with the opportunity to take all that we’ve learned to the next level. We’re pioneering a new era in the water industry by designing and building our own products from the ground up, overseeing and structuring every aspect of the operation from product design to product construction to fulfillment to customer service.”

Today, Kirk and Cathy reside and work from their 40+ acre property in a farm community near the foothills of the Blue Ridge Mountains in North Carolina. "We've been blessed to have raised our four youngest children here".

Our Mission

It is our mission to provide highest quality products based upon solid science, to everyday people at an affordable price.

We believe that to thrive in the current economy we must be fair and generous to our customers. We know you have many consulting and buying choices, and we are so grateful that you choose to work with us!

Key Management

Kirk Phinney, President

With a proven track record of high-level leadership success, Kirk Phinney has been an inspiration to creative entrepreneurs worldwide for more than three decades. As President of Water Revolution LLC, Kirk's focus is almost entirely on product development and technical support to clients. Continuously self-employed since leaving the US Army more than 35 years ago, Kirk’s most recent effort focused on the design and management of a similar water company with over 15,000 independent Distributors. Kirk and his wife, Cathy, have successfully trained tens of thousands of people in the home-based marketing industry. Kirk is a Certified Water Specialist with the International Water Quality Association.


Cathy Phinney, Vice President, and Chief Operating Officer

For more than three decades Cathy Phinney has professionally pursued the health and wellness interests about which she is so passionate. She feels blessed to love what she does! She has developed and executed Plans of Operation for several direct sales companies including Water-Revolution, LLC. Cathy’s extensive background includes worldwide operations, Customer and Distributor services, event planning and Distributor training. As the author of several Distributor training programs, Cathy brings a unique depth and understanding to her role. As COO, Cathy has designed the corporate infrastructure to assure the growth and success of the company and its clients.